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Post by account_disabled on Dec 10, 2023 13:19:05 GMT 2
What indicators suggest the success of the project and should push the company to renew its commitment? Not new sales . For at least two reasons: Many companies are on their first inbound marketing journey; Typically, their sales cycles are long, usually between 6 months and 1 year Starting from proprietary assets (website) with very little initial traffic, it takes time to enhance them. To ensure that the contents - albeit excellent - climb the Google rankings, to grow brand awareness, to generate leads, to qualify them and to ensure that the company's salespeople close sales Job Function Email List cycles that are in themselves long. This makes the sales indicator - which will become fundamental from a certain stage of the process onwards - little more than secondary in the short (or very short) term. The first thing to do is to clearly frame the starting situation with an in-depth assessment: as anticipated, in many cases the company does not have an inbound marketing background and the machine must be built from scratch; in others, everything is already ready due to previous projects, and then the indicator of the closing of the contracts (minus the investment costs) becomes fundamental immediately.
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