Post by account_disabled on Jan 9, 2024 12:04:39 GMT 2
Thich allowed Chefclub to measure the probable success of their “fake book”, which ultimately led to the creation of a real store to offer a first Best Of: “Best Of Chefclub” . “ It was a great success, since in one year we had 300,000 sales of this book ,” he concludes. I thought that a digital brand, as powerful as Chefclub, did not need to attack traditional communication vectors! But, you will have understood, being an all-digital brand does not prevent the association with more “classic” strategies to boost a business as our guest of the day declares: “ When you do a lot of content creation work [...], it is quite logical to exploit this content as much as possible and to promote it. [...] The recipe book is perhaps a little complicated to make, but it is the best showcase we can have for our recipes .”
A setting that exploited the French brand so well at the time that there is now a real community of collectors: “ Among our clientele, there are people who want to have all the Chefclub books on their shelf ,” declares Country Email List Romain Boyer. We can thus measure the full strength and impact of the image and marketing actions of this company, which has been able to enter the lives of the members of its community to make them true ambassadors. In short, the dream of every brand! “ It’s nice to see that these people, whatever the next book that comes out, they will buy it. Because it brings fun home [...] and it brightens up our daily lives ”, modest Romain! A digital adaptation model But let's return to the year 2021! Donald Trump is no longer President of the USA, the health crisis continues to break our morale, Rihanna has put an end to her women's lingerie brand and Chefclub is therefore a model of success for a digital brand! And in 2021, a digital brand that is not mobile first does not have a great chance of success. “ Today, that’s not really an option!” exclaims R. Boyer. " [...] Today, we have between 80 and 90% mobile traffic on Chefclub and even 96%, if we count the application. We think first and foremost about mobile and then adapt, as much as possible, to the desktop.
If we have concessions to make, they will be more on the desktop ,” he admits. With Google updates becoming more and more common, the advent of Core Web Vitals signals, etc. I wondered how such a brand can manage to stay up to date and meet the specifications imposed by the engines. of research ? “ Today, Google's crawlers read pages as we see them on mobile. This is a very important point to take into account. As a result, there are other associated requirements in terms of page loading, navigation quality, etc. ,” answers Romain Boyer. Another difficulty to understand on the site remains the management of the freemium model, in which certain content is accessible for free and others require payment. “ You have to adapt your strategy. [...] What do we do when Google wants to see all the pages on our site? We ensure that the first page of the session is a discovery page, it is a free page. [...] This model was at one time called “First click free”. It adapts quite well to SEO.
A setting that exploited the French brand so well at the time that there is now a real community of collectors: “ Among our clientele, there are people who want to have all the Chefclub books on their shelf ,” declares Country Email List Romain Boyer. We can thus measure the full strength and impact of the image and marketing actions of this company, which has been able to enter the lives of the members of its community to make them true ambassadors. In short, the dream of every brand! “ It’s nice to see that these people, whatever the next book that comes out, they will buy it. Because it brings fun home [...] and it brightens up our daily lives ”, modest Romain! A digital adaptation model But let's return to the year 2021! Donald Trump is no longer President of the USA, the health crisis continues to break our morale, Rihanna has put an end to her women's lingerie brand and Chefclub is therefore a model of success for a digital brand! And in 2021, a digital brand that is not mobile first does not have a great chance of success. “ Today, that’s not really an option!” exclaims R. Boyer. " [...] Today, we have between 80 and 90% mobile traffic on Chefclub and even 96%, if we count the application. We think first and foremost about mobile and then adapt, as much as possible, to the desktop.
If we have concessions to make, they will be more on the desktop ,” he admits. With Google updates becoming more and more common, the advent of Core Web Vitals signals, etc. I wondered how such a brand can manage to stay up to date and meet the specifications imposed by the engines. of research ? “ Today, Google's crawlers read pages as we see them on mobile. This is a very important point to take into account. As a result, there are other associated requirements in terms of page loading, navigation quality, etc. ,” answers Romain Boyer. Another difficulty to understand on the site remains the management of the freemium model, in which certain content is accessible for free and others require payment. “ You have to adapt your strategy. [...] What do we do when Google wants to see all the pages on our site? We ensure that the first page of the session is a discovery page, it is a free page. [...] This model was at one time called “First click free”. It adapts quite well to SEO.